Rhinebeck Re-Do!

As we told you last week, we’re giving all three of our stores a refresher. This week, we’re featuring our latest redo in our Rhinebeck store. Below, store manager Rhonda Cayea tells us what went into the why and how of restyling and updating the look and feel of a space.


Teamwork and collaboration play a big part in Hammertown’s longevity, not to mention Joan’s incredible eye. I always look forward to working with Jessica when it’s time to re-fresh the Rhinebeck floor and Katlyn Brenner was a  huge help.  It’s winter and we all get tired of looking at the same vignettes. Whenever we move things around it sparks new interest.

BEFORE – our ever-popular Sloane Sofa in Vivid Saffron had been living in the middle of the store for awhile…time for a change

We had our MG+BW Sloane in Vivid Saffron in the center of our store for awhile and it always sells well for us, but I wanted to bring our other “star”, the Monique Sofa in Cimarron (which everyone loves for her unique style and comfort) to the front of the store.

AFTER: the Monique in Cimarron is a beauty!

Joan found some beautiful antique rugs at Market for our floor which inspired Jessica and me to create new vignettes in the Gallery area as well.

BEFORE – long shot of the gallery space

AFTER: We’re loving the way the gallery looks now!


The first stage of “flipping” the store is mapping it out on paper the week before with Jessica  and looking at the new pieces coming in to our stores. The day we start to move the store around we take all the pillows and throws out to the room to have a clean slate (we call it the pillow pile!)

some things even get moved outside!

We parked a couple Sedas outside so we could get a good look at the space


Rugs, lighting, tables, sofas and chairs all move to new places to create whole new looks.

BEFORE: This corner of the store needed some help

AFTER: Swapped out the Sage Harry leather sofa with the Darby in Army Green and repositioned it; added a gorgeous antique rug ottoman, a cool rug and a pair of Franklin leather lounge chairs…that’s way better!


BEFORE : Here’s where the Monique in Cimarron was located

AFTER: Now it’s the new home for our Sloane in Vivid Saffron


The other goal I had was to move our Cornelia Sectional into the center of the store with the Mallory sofa to create a beautiful, comfortable space for our customers to sit and enjoy.

The Cornelia Sectional and Mallory Sofa create a natural gathering place.

Hammertown Rhinebeck is a gathering place on the weekends and nothing makes us happier than to see our customers each weekend relaxing and enjoying what Hammerton has to offer.

We hope you’ll come in for a look and spend a little time with us! And remember, if you’re impressed with how we restyle and refresh our stores…Hammertown Approachable Design Team can do the same thing for you in your own home. Just email joan@hammertown.com if you’re interested.

2 Comments

  • Carol Meldrom says:

    I lived in Rhinebeck for many years and watched the evolution of Hammertown Barn. It always provided a beautiful “lift” whenever I visited the store. I moved to South Carolina six years ago. Being able to receive the newsletter made me feel connected. I will be visiting Rhinebeck in May, and one of my first stops will be Hammertown Barn both in Rhinebeck and Pine Plains. I need a great decorating “fix”. I know I won’t be disappointed.

  • Ann says:

    Stopped by the Rhinebeck store today after seeing this gorgeous post. All of the spaces look so fresh and beautiful! I’m especially taken with the new location and grouping for the Monique Sofa — the Cimarron is a gorgeous color. And that Val Shaff landscape photo is a show stopper. Always a treat to see where Rhonda and the team take the store next. Thanks for inspiration.

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