The demise of Domino magazine was one of many sad losses seen in the magazine publishing world last year. I will forever miss curling up with my issue the night it arrived in my mailbox, earmarking the pages I loved (I never got into those sticky note “flags”), and ultimately bringing some of the inspiration I found within the pages back to my work at Hammertown and into my own home.
Luckily, some of the talented folks behind the magazine (Domino editor and blogger Michelle Adams and her partner, photographer Patrick Cline) decided to use their know-how to launch a new online-only home magazine called Lonny (a name combining New York and London) – www.lonnymag.com
Launched in the fall of 2009, there are now two issues of Lonny Mag for your online viewing pleasure. You can print it out if need be, but viewing it on my computer at full screen is almost (I said almost) as good as leafing through those printed pages. So, in honor of the environment and knowing I can visit Lonny online anytime I wish, I only print the pages I love and file them away in my mess of design clippings (2010 resolution sees all these clippings neatly organized in binders).
When I first viewed Lonny online and read their mission statement, I felt a real kinship between our business at Hammertown and what the creators of Lonny are trying to accomplish through their publication.
“THE LONNY MISSION is to reopen the doors of accessible design. By embracing an online platform we provide inspiration at the click of a finger, directly connecting our readers to their favorite products and resources. Our freedom from page limits means that we can share more content in each issue, delivering an intimate look into the way people really live. At Lonny, we value independent thinking and believe not in following trends but rather in making choices that lead to happiness. We believe that good design and affordable design can coexist and that true inspiration can be found in the teeniest of homes or in the grandest of spaces.”
Need I say more? I am ready to send them some photos of the “Hammertown Homes” we have profiled in our (now retired) newsletter (see them online as well).
The homes of our clients embody the idea that personal style is something created from within and not something we recreate from a setting in a catalog or store. This essence of a personal style being something that is not trend-driven is an idea we deeply value at Hammertown and with every item we buy to fill our stores, it is our hope that our customers will find in one of them that perfect compliment to their personal style.
The first two issues of Lonny cover a wide range of tastes and budgets and I LOVE that each story has tons of photos accompanying it.
The Fall 2009 issue includes the home of decorator, Eddie Ross – his country place in our very own Millerton, NY- so nice to see something local on the pages as well! The magazine is chockful of beautiful homes and home decor items much like those we so loved and miss from Domino. My favorite part is the instant click option which allows you to go from an item directly to a site to where you can buy it.
So, if you have yet to see Lonny….check it out today and bookmark the page (www.lonnymag.com) …you won’t regret it.